WordPress based websites are faster to setup, easier to maintain, easier to market and extend.

I’ve been blogging and developing websites for several years now and have used about every “free” technology available for creating them.  First of all, let me make a distinction — by “website” I mean any content driven website or blog — as opposed to a custom web application. I love the simplicity of web development applications like Adobe Dreamweaver; however, these have inherent limitations. I’ve used Joomla, Drupal, and HTML to develop content driven websites for myself and my clients … these all inevitably result in disaster because I (the programmer) have to continue to maintain and update these sites over time.  Also, the client usually has feature requests that I then have to build for them — these features cost them money and often don’t turn out right.

About 4 years ago I started messing around with WordPress and have been deploying WordPress based sites ever since — because they are simply better, here’s why:

1. WordPress is SolidWordPress is the basis for thousands of high-traffic websites and is now a refined, well-tuned app for creating websites. It’s more solid than anything that a developer could create on a first try (yes, even me) because its been in the “wild” for years and has gone through many iterations.
2. WordPress is SimpleSeriously, who likes working through FTP, SSH or a programmer to update files on their website? No one. WordPress has done a better job of making it easy for non-technical people to update and contribute to a website than any other technology I’ve seen. It’s even made Theme & Plugin development really nice which is why there is a large and expanding number of them out on the web.
3. WordPress has an Unbeatable Feature SetSome of my favorite built in features are WordPress’s rich text editor (that I’m using to write this blog post), media uploader (which allows you to upload multiple files at once), dynamic RSS feeds, category management, tagging and comment management. This is a well thought out, cohesive environment for managing a website.But what if you want your website to do that WordPress doesn’t currently do with its built in features? I’d wager there’s a plugin built for it. You can replace the graphics on your website in no time with WordPress’s outstanding theme management or extend its feature set with a WordPress Plugin. There are plugins to help your Search Engine Optimization (SEO), release a Podcast, store all of your media files on Amazon S3, customize your login screen and even create shortlinks on your site (I wrote that one). Currently there are over 4,000 plugins and 700 themes that are listed at wordpress.org! If you want your site to look good and do a lot in a short amount of time, you can’t do any better than WordPress.
4. WordPress is Easier to MaintainWhat if you have a custom website built by a programmer … who then decides not to work for you anymore? You are screwed — the ramp up time for another developer to come in and reverse engineer his code could be enough to send you reeling. But if you base your site on WordPress, you can easily find another developer to work on it … most freelance developers and graphic designers out there simply can’t afford not to know their way around WordPress anymore.In addition to this benefit, WordPress has a built-in updating mechanism that pretty much puts updates on autopilot. Open-source developers around the world continually release updates to WordPress and its plugins for free — this is huge! If you hire someone to build your site, you have to pay them every time you need an update and you’re pretty much guaranteed that you won’t be commissioning developers to update your site with security patches. Let the WordPress developers do the heavy lifting–take advantage of their free work.
5. WordPress is Open-Source!Not only is WordPress the absolute best system to base your website on but it’s 100% open source and doesn’t cost anything (free as in free speech and free as in free beer). This is great for me since I feel like there are very few software providers that actually give me the flexibility to do what I need to do who don’t charge me an arm and a leg.

Does WordPress have any problems or limitations? Absolutely — it is an evolving application — but it is much better and cheaper than trying to get someone to build a content-based website from scratch for you.  Contact me directly if you want to setup a WordPress based website.

Social media is the process of utilizing blogs, communities, and other social media tools to attract new customers. We can create your social media tools for you as well as maintain and manage them.  Services include setup for facebook, twitter, blog website, and one marketing promotion each month.

The debate of whether social media is really bringing in the moolah for companies is more intense than ever.

We have heard you through comments and tweets and while most of you get it, some people are still stuck on the idea that social media is a fad. Like what we have said in our replies and posts, social media ROI is not wholly about the tangibles.

In fact, I hate the word ROI (return on investment). If you really want to build genuine relationships and gain valuable feedback, you shouldn’t be thinking about the returns all the time. We have got to scrap the old way of measuring ROI and see the long term benefits of social media engagement, loyalty!

Building a strong following or fan base can result in a strong network to advertise and share business with later.  Just remember to bring value if you join a conversation or make a comment using social media.  With the smart phone sells rising, consumers are more tech savvy these days and can tell if you comments/tweet is sincere or just another sales pitch.

And many more to come….

How do you convert the major changes with search engines like Google into money?  Good question.  One approach is to do it yourself (time consuming and tedious work).  Another approach, that is more cost effective, is to hire a professional that does online marketing 24/7, follows the the trends, and has a successful track record of happy customers.   I recommend Lead Genix.  They under promise and over deliver on results because they tailor a marketing plan to each clients needs, budget, timeframe, and business model.  They are also the only SEO firm in the  state of Utah that is accredited (meaning they can offer internship credit to college students studying SEO, online marketing, or business as they do the work, not just read about it).

For those who have a local business and a map listing with Google you will be forced to do some SEO (search engine optimization) to rank your website on search results. If you have a website and no map listing with Google you will want to create and optimize a local business listing to continue to rank high on page one search results.  See below or search “dentist American Fork, ut” for an example of new Google  local search results.

As you can see the new local search results puts the A-G business listings before the old style organic results.  As Google populates this change to all local searches it will be increasingly more important for local business to take advantage of the priority Google is placing to local results.

Here a closer look at the new Google local search result.

Here’s another example.  How local businesses decide to act upon these updates will either help or hinder their ranking.